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Stop repeating yourself and learn to advertise to your customers all along their path to purchase!

At attitude, we work with companies all across the country that cover a broad range of sizes, industries and digital media needs. When we talk about digital marketing, we talk about performance, results and efficiency, but it's not always easy to understand how it all works. Clients come to us with all kinds of questions, and a ton of misperceptions about the digital universe.  Here are five we hear most frequently.

As we near our second full week of social distancing my company has remained busy. We take nothing for granted.

Why you may be starting your SEO too late!

The great thing about digital media is its role in democratizing marketing. The introduction of machine learning and AI to media has given marketers of all sizes access to powerful tools that allow them to optimize their media spend and stretch their media dollars. Awesome.

This summer, Google launched their Digital Marketing platform, which leverages programmatics. In doing so, they recognize three important and converging trends to ring in fundamental changes to the way we go about advertising, digitally and otherwise.

I was around when the Internet became a thing (yes Victoria, I am that old). At the time, the marketing establishment tended to measure the web through the lens of traditional media, and it scored pretty poorly. My boss at the time looked at the pixeled, grainy, monochromatic graphic interface and declared it a passing fad. For him, the internet was a poor second-cousin to television for the quality of the message it could deliver and the number of people it could reach. His evaluation wasn't wrong, but the criteria by which he conducted his evaluation would eventually be proven to be out of date.

What we have to realize is that it is not retail that has changed per se. Rather, it is the consumer's path to purchase that has changed...

"Our economy is suffering from an innovation gap and awaits a new generation of entrepreneur. What a great opportunity for women to step in and succeed. If enough women rise to the challenge, what do you think would happen to the corporate glass ceiling?" - Dan Nielsen, Attitude Marketing

Ready to take the plunge and start your own company? Still waiting for the stars to align? Here is some marketing advice to get you started.