Natrel

Shopper Promotion Lactose Free

Natrel has an amazing lactose-free line of products that you have to try to believe. Any program we have done for these products puts this claim into action, inviting consumers to rediscover the great taste of milk. For this program, we worked with chef Kyle Panton, who did the morning show circuit in support of this fully integrated in-store campaign.

Under the banner of "Renew your love of Milk", Attitude set out to create an emotional connection to the brand. Warm cookies and comfort food were front and centre. We reached the target shopper all along her path to purchase, both on-line and off – both in-store and out.

Project details

Project

Shopper Promotion Lactose Free

Client

Natrel

Natrel has an amazing lactose-free line of products that you have to try to believe. Any program we have done for these products puts this claim into action, inviting consumers to rediscover the great taste of milk. For this program, we worked with chef Kyle Panton, who did the morning show circuit in support of this fully integrated in-store campaign.

Nos réalisations

instructif et inspirant