Dairy Farmers of Canada

School Milk Program Media Campaign - Maritimes

After 40 years in the market, the School Milk Program (SMP) and the benefits of milk for school-aged children enjoys excellent awareness. Attitude was brought in to improve on consumer engagement. The result is a media campaign that brings attention to the way in which SMP simplifies the logistics of busy parents.

Radio spots intercept parents during their commute. Programmatics (targeted banner and preroll ads) reinforce key messages on their mobile devices and laptops. All media drove traffic to a customized landing page designed for the campaign.

3D graphics made for dynamic rich media content. The campaign received excellent awareness and engagement scores.

Project details

Project

School Milk Program Media Campaign

Client

Dairy Farmers of Canada

After 40 years in the market, the School Milk Program (SMP) and the benefits of milk for school-aged children enjoys excellent awareness. Attitude was brought in to improve on consumer engagement. The result is a media campaign that brings attention to the way in which SMP simplifies the logistics of busy parents.

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