Agropur

Integrated, multi-brand shopper promotion for fine cheese

Attitude was brought on to help Agropur to go beyond the demo and create a fine cheese experience that puts the spotlight on a broad range of fine cheeses at the most appropriate times of year. The strategy we proposed lead to the creation of a year-long retail and media presence called, The Agropur Cheese Bar.

Retail flyer ads, social media content, point of purchase material, demos and PR activities coordinated around an annual calendar of activities designed to keep Agropur fine cheeses top of mind during key consumption periods.

This interactive experience permits the consumer to create their own Cheese Bar experience as they pair their preferred fine cheeses with delicious accompaniments and beverages. A gourmet extravaganza for the foodie in us all!

Project details

Project

Integrated, multi-brand shopper promotion for fine cheese

Client

Agropur

Attitude was brought on to help Agropur to go beyond the demo and create a fine cheese experience that puts the spotlight on a broad range of fine cheeses at the most appropriate times of year. The strategy we proposed lead to the creation of a year-long retail and media presence called, The Agropur Cheese Bar.

Nos réalisations

instructif et inspirant