Soda 1642

Package design all skus

A new and exciting premium brand of soda had enjoyed great visibility upon launch, but as it explored its niche as a quality soda optimized for cocktails it became obvious that the packaging could be taken to a new level.

Attitude proposed a new brand direction and elaborated a brand DNA for the coming years. The design team made use of original illustrations and premium print stock that features the reflective properties of precious metals to align the packaging with the product's premium ingredients.

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The result is a fresh, dynamic on-shelf presence and premium image equaled only by this innovative brand's great taste and unique identity.

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An Attitude client since 2017, 1642 creates Unique sparkling sodas created with quality natural ingredients. In fact, 1642 soft drinks are made with natural sugars, spring water and natural flavors ensuring a unique taste, refreshing mixes and a pleasurable experience in every sip.

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Project details

Project

Package design all skus

Client

Soda 1642

A new and exciting premium brand of soda had enjoyed great visibility upon launch, but as it explored its niche as a quality soda optimized for cocktails it became obvious that the packaging could be taken to a new level.

Nos réalisations

instructif et inspirant