Grape Grower of Ontario

Awareness campaign and in-store promotion

Ontario's grape growers are the producers of the raw product that goes into Ontario made wines. Attitude set about helping the GGO build awareness of its members and the role they play in producing domestic wine. A rich content strategy that includes engaging videos, grower profiles, and educational material were put in place to establish the grower narrative.

Identifying wines made from local grapes is a challenge in Ontario. VQA labeling has made inroads, but research shows that the consumer is still confused. GGO members are the stewards of the land on which the grapes are grown and make great ambassadors for local wines. "We Grow the Wines you Love" is the program Attitude created to tell their story.

The LCBO remains a key partner to wine growers in the province and the "We Grow the Wines you Love" promotion that took place across their retail network over the harvest period put Ontario made wines made from Ontario grown grapes front and centre at the point of purchase.

Project details

Project

Awareness campaign and in-store promotion

Client

Grape Growers of Ontario

An Attitude client since 2014, Grape Growers of Ontario is the official organization that represents over 500 grape growers of 17,000 acres of vineyards in Ontario, Canada who produce grapes for processing. We Grow the Wines You Love.

Nos réalisations

instructif et inspirant