Agropur
Integrated, multi-brand shopper promotion for fine cheese
Attitude was brought on to help Agropur to go beyond the demo and create a fine cheese experience that puts the spotlight on a broad range of fine cheeses at the most appropriate times of year. The strategy we proposed lead to the creation of a year-long retail and media presence called, The Agropur Cheese Bar.
Retail flyer ads, social media content, point of purchase material, demos and PR activities coordinated around an annual calendar of activities designed to keep Agropur fine cheeses top of mind during key consumption periods.
This interactive experience permits the consumer to create their own Cheese Bar experience as they pair their preferred fine cheeses with delicious accompaniments and beverages. A gourmet extravaganza for the foodie in us all!
Project details
Project
Integrated, multi-brand shopper promotion for fine cheese
Client
Agropur
An Attitude client since 2013, Agropur cooperative's mission is to be faithful to the long-term vision of members by offering quality dairy products to their clients and consumers. Develop dairy brands that consumers love, and be the first-choice supplier for all their business partners.
