SAINT-LAMBERT, May 12, 2016 – The complete redesign of the Club Piscine Super Fitness transactional website is one of the digital projects taken on by the Attitude team in 2015.
Now online as of the end of April, the new Web platform meets multiple objectives: rethinking and optimizing the online shopping experience, offering an ergonomic mobile version (responsive design) and modernizing the brand image on the Web.
In response to the shift in a more lifestyle direction, Attitude Marketing also uses a browsing approach by theme (pools, jacuzzis, garden furniture, gazebos and fitness). Each category includes specific content and substantial room for photos and videos to enable consumers to better visualize the exciting projects they have in mind.
SAINT-LAMBERT, April 25, 2016 – Attitude Marketing produced the latest television campaign for Maison des Futailles to promote four wines available in your grocery store by drawing a parallel between the origin of the wines and dishes typical of these wine regions.
The Attitude Marketing Creative Team developed a truly stylized graphic universe with broad plans designed to whet the appetite. “Our approach focuses on taste, with the idea to emphasize the fact that all the ingredients you need to prepare a delicious dinner can be found at your grocery store, including the wine.” explains Yannick Robitaille, the agency’s Creative Director.
On air since April 4 – sponsoring the program Les Échangistes de Radio-Canada – the campaign is also supported by POS advertising and advertisements within the Ricardo website and magazine.
SAINT-LAMBERT, March 16, 2016 – The most recent mandates entrusted to Attitude Marketing include three clients in the food industry.
Following a call for tenders, the Québec company Maison des Futailles selected Attitude Marketing as their strategic retail promotions agency. The agency will be responsible for working alongside and guiding the company in its shopper marketing activities for the next three years. The Fleury Michon food group also selected Attitude Marketing's web and content teams for the purpose of redesigning its website and developing a social media strategy. Finally, Weston Bakeries chose Attitude to manage and overhaul the migration of the Gadoua bread brand website to a new CMS (content managing system).
“Whether it’s for strategic planning mandates, shopper marketing or even Web projects, our knowledge of the agri-food industry is a significant value added for companies in this industry actively seeking a marketing partner.” explains François Bellavance, Strategic Planning Director.