Attitude marketing and Defacto join forces.

By welcoming the entire team of the Defacto agency into its fold, Attitude Marketing has acquired the means and resources to significantly reinforce its digital and content marketing service offer.


This is a union of both heart and mind. Considering the complementarity of their service offers and their common vision of a flexible agency built to meet new market realities, the partners of Attitude Marketing and Defacto have decided to join forces.


Founded 11 years ago, Attitude Marketing's 25 professionals offer strategic marketing planning and creative services with specific strengths in commercial strategy, shopper marketing, public relations and design. Now joining this team are Defacto's seven specialists in the areas of community management, content marketing and digital development.


For Dan Nielsen, President of Attitude Marketing, this union strengthens the agency’s position. “Our mission is to help companies grow using a solid marketing approach that is both integrated and holistic and customized to each client’s reality,” he said. “To put it simply, we want to be the agency clients dream of having! Defacto's corporate culture and service offering fits our vision to a tee.”


The philosophy underlying the agency’s actions remains unchanged: a quality relationship between an agency and its clients must above all be based on a good mutual attitude.


François Bellavance, Partner at Defacto, attributes the successful merger to the complementarity and interactivity of each agency's disciplines. “Attitude was already active in digital strategy, to which we will now contribute a great deal of depth and experience,” he said. “But there's no question of silos: the digital component will rub shoulders every day with advertising, creation, public relations and shopper marketing, which Attitude already counts among its strengths. This will be stimulating for everyone, particularly our respective clients, who will truly benefit.”
 Attitude Marketing’s clients include: Dairy Farmers of Canada, Grape Growers of Ontario, Les Aliments O’Sole Mio, Lassonde, Fempro, Éco-Entreprises Québec, Abbvie, Avec plaisir, Les Subversifs, Myriad Pharma, Studiotec/X-Body, Coty Canada, Club Piscine, Au Pain Doré, Hain Celestial Canada and Natrel.


Dan Nielsen is President of Attitude Marketing: dnielsen@attitudemarketing.ca